Websites:
The Internet is the first place people go to get information and research companies and their offerings. As a result, your Internet presence is essential for attracting site visitors and turning them into valued customers. A well-constructed, user-friendly website with fully optimized, quality content positions your company as a thought leader, highlights your products and services, improves search engine rankings, supports sales efforts and gets visitors to come back often.
Services Offered
- Website content – Fully optimized quality content, including text for web pages, white papers, technical briefs, case studies, press releases, fact sheets and backgrounders, product/services descriptions, PowerPoint™ presentations, videos and more
- Press/media page – Well written, fully fact checked and optimized press releases, backgrounders, features and news articles
- Research – Analysis of audience characteristics and market size; audience needs assessment; comprehensive site plans, including site concepts, navigational structure and content
- Project management – Task analyses; budgeting; scheduling; tracking; coordinating creative teams, vendors, programmers and content partners; quality assurance
- Pre- and post-site launch – New and updated content, site promotion, analysis of site traffic statistics, user surveys and analysis of results
Work Samples
Demonstrated Skills, Professional Accomplishments
- Directed four-month effort to incorporate Aerias into the Air Quality Sciences (AQS) corporate website to create the Aerias AQS Indoor Air Quality Resource Center (www.aerias.org). Developed new site navigational structure and initiated the only live IAQ news feed available on the Internet (at that time). Managed vendors including artists, web development team and content partners. Successfully completed an accurate transfer of the entire Aerias article database, comprised of more than 100 articles and 1,000 internal links. Month of launch showed a 200 percent increase in AQS site traffic, greatly surpassing expectations.
- Researched and created new content and updated existing content for the Aerias AQS Indoor Air Quality Resource Center (www.aerias.org). Wrote monthly press releases to promote featured content. Answered public and media inquiries. Increased site traffic by 300 percent in one year.
- Served on a team charged with redesigning the Chelsea Group, Ltd. corporate website (site has since been redesigned again). Wrote summaries of press releases and case studies, which were continually updated on the site. Wrote press releases promoting the site and the company. Efforts resulted in Chelsea Group being ranked in the top 20 IAQ-related websites by leading search engines.
