Strategic Planning:
Even though the hardest part of any communications program is planning, it’s very important to take the time to create a plan that defines your audience(s), how they prefer to get information and a detailed communications strategy tied to business goals. This plan guides your communications and your target audience(s) into a stronger relationship with your company. This same guidance applies to all internal, external, marketing and corporate communications.
Services Offered
- Research – Analysis of audience characteristics and market size, audience needs assessment, product concepts, interviews, focus groups
- Communication and marketing plans – Targeted plans with goals, deliverables, schedules to meet your audiences’ specific needs as well as yours
- Small focus groups – Invitations, planning, facilitation, and full analysis and reporting of results
Demonstrated Skills, Professional Accomplishments
- Created and implemented a marketing plan for The Sport of Schutzhund: A Photographic Essay, including writing press releases; website content; responding to book review requests and arranging interviews; designing and staffing an exhibit at national and international Schutzhund events; and managing orders, customer relations and fulfillment.
- Developed and implemented media and marketing plans for the Chelsea Group, Ltd., including writing press releases and bulk email alerts / updates. Answered media inquiries.
- Developed and implemented a corporate communications plan for Siemens Electromechanical Components (SEC), a NAFTA manufacturer of electromechanical components, including internal and crisis communications, media relations and a new employee orientation.
- Authored a worldwide communications plan for announcing SEC’s new owner, Tyco Electronics, and the closing of the Peachtree City, Georgia headquarters location. Orchestrated implementation of this plan for the NAFTA business segment.
- Served as a consultant to SEC’s international internal communications team, which was charged with developing an international intranet newsletter.
- Entrusted with creating and maintaining American Society of Heating, Refrigerating and Air-Conditioning Engineers’ (ASHRAE) worldwide public image. Guided ASHRAE’s presidents and president-elects in establishing annual themes and messages. Conducted extensive research and achieved consensus among senior staff on presenting presidential initiatives during the year.
- Developed and implemented media plans for the ASHRAE’s year-long Centennial celebration, including two commemorative hardbound books, special Centennial products, press releases and historical video programs. Also developed and implemented other media plans focused on the Society’s Winter and Annual Meetings and co-sponsored conferences, and efforts to promote Society activities in developing broad-based, high-profile industry standards. Answered media inquires and staffed the pressroom at ASHRAE’s semiannual international meetings.
- Created a comprehensive marketing communications plan for US operations for DryKor, Inc., a start-up company. Consulted with the executive management team in Israel on product line names, brochures and corporate image pieces.
- Developed the Industrial Engineering & Management Press’ (Institute of Industrial Engineers) first formal business plan in its 10-year history, including extensive market, product and financial analyses. Also, planned and conducted focus groups to determine member needs and interests for publications and continuing education seminars. Results of consensus achieved were included in the Press’ business plan.
- Rejuvenated the acquisitions program of the Industrial Engineering & Management Press from fewer than five book proposals under consideration to filling the publishing calendar of seven titles per year for 1990 and 1991. Negotiated a contract with an internationally known industrial engineering author to be a series editor.
