Websites: The Internet is the first place people go to get information and research companies and their offerings. As a result, your Internet presence is essential for attracting site visitors and turning them into valued customers. A well-constructed, user-friendly website with fully optimized, quality content positions your company as a thought leader, highlights your products and services, improves search engine rankings, supports sales efforts and gets visitors to come back often.

Press Releases, Features, Fact Sheets, Backgrounders: Journalists and bloggers appreciate well written, fully fact checked press releases, backgrounders, features and news articles. As a result, they will be more likely to write about your company and view it as a reliable source for quality information and perspective. Full optimization of these items improves search engine rankings and drives readers to your website where they can find answers to questions, solutions to problems, and more about your industry, products and services.

White Papers, Technical, Corporate Publications: Being a part of the discussion of issues and problems affecting your business and industry says your company has the expertise and depth of experience customers need and want. White papers, technical briefs and research reports are effective vehicles for positioning your company as a thought leader, introducing a new technology or presenting solutions to problems affecting your customers and industry. High quality annual reports and other corporate image pieces show off your company’s best attributes.

Case Studies: Telling your story through case studies showcases your success stories and demonstrates that you have the expertise and capabilities to meet your customer’s needs. Equally important is ensuring case studies are compelling and convincing, without overlooking important details.

Newsletters, Periodicals: Staying in touch on a regular basis, while highlighting important events, achievements and educating readers with quality articles that address their specific needs, can be invaluable for maintaining good customer, business and employee relationships.

Speeches, Presentations: Creative and professionally crafted speeches and presentations allow you to demonstrate your expertise and enhance your credibility as a leader in your field. Video clips of your speeches and PowerPoint presentations posted to your company’s website can yield a wider distribution of your ideas.

New Publications: A good idea for a new publication may stay just that or may quickly fail, without thoroughly researching the concept and creating a format, design and editorial calendar that will appeal to its intended audience(s) and meet their informational needs.

Training: Communicating well is not something we’re born to; it’s something we all must learn. Professional training helps you polish your presentation skills, learn to run productive meetings, and enhance your proficiency and image as a leader.

Strategic Planning: Even though the hardest part of any communications program is planning, it’s very important to take the time to create a plan that defines your audience(s), how they prefer to get information and a detailed communications strategy tied to business goals. This plan guides your communications and your target audience(s) into a stronger relationship with your company. This same guidance applies to all internal, external, marketing and corporate communications.

Project Management: Once you have a strategic plan in place, without effective project management, all the creativity and good intentions in the world won’t get the job done. Managing projects, regardless of size, requires paying close attention to details and creating and implementing action plans that produce quality products on time and within budget.

BJ Spanos Ink - Qualifications & Experience Explaining the 4C’s